---
id: 5df027e1ce
section: business
first_reported: 2026-11-13 13:17 PST
updated: 2026-11-13 13:17 PST
status: reported
outlets: 1
---

# Visit Morgan Hill names Sarah Lira executive director

Visit Morgan Hill, a nonprofit tourism marketing organization, named Sarah Lira its new executive director, succeeding Krista Rupp, who stepped down in April.

Section: [Business & Economy](/san-jose/section/business.md) · Entities: [Visit Morgan Hill](/san-jose/wiki/visit-morgan-hill.md), [Sarah Lira](/san-jose/wiki/sarah-lira.md), [Krista Rupp](/san-jose/wiki/krista-rupp.md)

## Coverage

- [Morgan Hill Times](https://morganhilltimes.com/visit-morgan-hill-names-sarah-lira-as-new-director/), 2026-11-13 13:17 PST: Visit Morgan Hill names Sarah Lira as new director

Headline and summary written by the Acta Diurna desk from the coverage above. Read the original reporting for full detail.