---
id: 888d4e42aa
section: culture
first_reported: 2026-11-11 15:00 PST
updated: 2026-11-11 16:36 PST
status: reported
outlets: 2
---

# Union Square gets a real Christmas tree after Macy's ends sponsorship

San Francisco's Union Square will have a real Christmas tree this year. SFist reported Macy's ended its sponsorship of more than 30 years; the holiday ice rink has opened.

Section: [Culture & Events](/section/life.md) · Entities: [Union Square](/wiki/union-square.md), [Macy's](/wiki/macy-s.md)

## Coverage

- [SFist](https://sfist.com/2026/11/11/sfs-union-square-to-get-real-christmas-tree-after-macys-ends-30-year-sponsorship/), 2026-11-11 15:00 PST: SF’s Union Square to Get Real Christmas Tree After Macy’s Ends 30-Year Sponsorship
- [ABC7 News](https://abc7news.com/post/san-francisco-bringing-back-real-christmas-tree-union-square-first-time-2010/20021386/), 2026-11-11 16:36 PST: SF bringing back real Christmas tree to Union Square

Headline and summary written by the Acta Diurna desk from the coverage above. Read the original reporting for full detail.